Yannick Madiot , Beneteau Group’s new Chief Operating Officer for North America

George Armendariz, CEO of Groupe Beneteau Americas, announced today the appointment of Yannick Madiot as the Group’s new Chief Operating Officer for North America, effective since April 1st, 2019.

Yannick Madiot - Bveneteau Group - yacht and sea

Yannick Madiot is no stranger to Groupe Beneteau as he served as VP of Finance and Administration for Beneteau USA from 2002-2010.

“We are very excited to have Yannick back on board with us as we continue to grow our brands to new height’s on this side of the Atlantic” said Armendariz.

Major responsibilities for Yannick Madiot will include supervision of American support activities, including IT, Human Resources, and Finance. In addition, he will provide oversight to the Group’s production facilities in Marion, SC and Cadillac, MI.

With a BA in Finance from French business school ESC de Compiègne and an MBA in Services Differentiation and Innovation from HEC, Yannick Madiot brings expertise in strategic support and operational management for industrial businesses. After 8 years with Groupe Beneteau in the USA, he returned to France in 2010 and joined the WEIR Group, an industrial equipment manufacturer, as Finance Director for France then EMEA, before being appointed Managing Director of the Safety Valves, within Weir Flow Control, in January 2013.

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