Mercury Marine’s parent company, Brunswick Corporation, today announced that it has completed the acquisition of Power Products – Global Marine & Mobile, which includes the global marine, specialty vehicle, mobile, industrial power, and transportation aftermarket products businesses of Power Products. Brands included are: Ancor, BEP, Blue Sea Systems, Czone, Del City, Lenco Marine, Marinco, Mastervolt, Park Power, Progressive Industries, and ProMariner. Brunswick Corporation announced the acquisition on June 29th.
Headquartered in Menomonee Falls, Wisconsin, Power Products is a leading provider of branded electrical products, such as battery and power management and digital switching, to marine and other recreational and specialty vehicle markets. The company’s motto, “Powering Innovation, Connecting with Customers,” aligns with Mercury Marine’s vision of enhancing the boating experience for its customers and providing opportunities to make boating easier.
“The Power Products brand portfolio fits perfectly with our global P&A strategy”
“The Power Products brand portfolio fits perfectly with our global P&A strategy,” said John Pfeifer, Mercury Marine president. “Power Products is a perfect complement to our global P&A business portfolio and will drive growth in marine, as well as in adjacent segments.”
“Consumers are looking for a seamless and intuitive experience,” said Chris Drees, Mercury Marine president of global marine parts and accessories. “This acquisition and the integration of Power Products is making the boating experience easier for the OEM customer as well as the end consumer by working to design the system upfront instead of working backwards to fix any issues.”
The acquisition will not include Power Products’ Electrical Construction & Maintenance business, including the Gardner Bender, Bergen and King brands, which will be retained by Genstar Capital.